Instagram Sidelines TikTok-Like Features Following Complaints

Instagram will Stop features that users have campaigned against.

San Francisco, United States:

Instagram will pause features that users have campaigned in contradiction of and complained make the social network too much like TikTok, according to a report in the Platformer tech newsletter Thursday.

Celebrity sisters Kim Kardashian and Kylie Jenner were some of the most vocal users to have posted messages on social Think this week calling for the company to "make Instagram Instagram again" and stop trying to be like TikTok.

The slogan sprang from a change.org petition that had received more than 229,000 signatures as of late Thursday.

"Lets go back to our roots with Instagram and remember that the plot behind Instagram was to share photos, for Pete's sake," the petition read.

Instagram first Adam Mosseri had responded to the controversy earlier this week with a video on Twitter in which he said the features were a work in moves, and being tested with a small number of users.

Changes involved playing up short-form video, displaying it full-screen the way TikTok does, and recommending posts from strangers.

"I'm glad we took a risk," Mosseri was quoted as proverb Thursday in an interview with Platformer's Casey Newton.

"But we definitely need to take a big step back and regroup."

"If we're not failing every once in a when, we're not thinking big enough or bold enough," Mosseri said.

Mosseri argued that the moves to more video would happen even if the service changed nothing, as users increasingly share and seek video snippets.

"If you look at what country share on Instagram, that is shifting more and more to video over time," Mosseri said.

"We are moving to have to lean into that shift."

Meta first Mark Zuckerberg backed that position during an earnings call Wednesday, saying people are increasingly watching video online.

Both Meta and Google are with companies facing increased competition from TikTok for people's attention, and have launched their own versions of short-form video sharing.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

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